40. Language of Advertising. (3 units.) Ways in which language is used in advertising: linguistic principles of speech acts, semantic effects of framing, and contribution of language to print and video advertising; division of labor between images and words, and strategies for integrating them. Cultural differences in advertising "message strategies" (what content is presented) and "formal strategies" (how is it presented?).
55. The American Languages. (3 units.) Linguistic view of the history, society, and culture of the United States. Issues surrounding languages spoken in the US including language and ethnicity, politics of linguistic pluralism vs. monolingualism, language and education, and language shift, loss, retention, and renewal. Languages studied include standard English, African American English, pidgins and creoles, Native American languages, Spanish, French, and Asian and European immigrant languages.
123. Pragmatics. (3 units.) The relation between language use and human actions: topics include conversational logic, speech act theory, politeness, social role, psychological perception of oneself and language, variation in language use.
C139. Language Spread. (3 units.) Mechanisms of language spread, including creolization-decreolization, language planning, and bilingualism. Case studies in language spread, including Austronesian, Indo-European, Amerindian, Uralic, African, Sinitic, and Australian languages. Relationship of language spread to immigration and culture spreads.
150. Sociolinguistics. (3 units.) Undergraduate-level introduction to sociolinguistics: variationist sociolinguistics, language and identity, language and gender, language and class, linguistic style; language contact, codeswitching, and contact varieties (pidgins, creoles, and mixed languages); language shift, extinction, and revitalization.
154. Language Revitalization: Theory and Practice. (3 units.) This course will explore a range of theories and practices that undergird eﬀorts by linguists and language activists to revitalize and revalorize endangered languages in communities around the world, with a focus on the Americas. Beginning with an exploration of how linguistic diversity, language vitality, and language politics interact, the course will narrow focus toward individual student projects that explore language revitalization issues in the context of a specific language or community, including the option to create usable revitalization materials for that community.
245. Anthropological Linguistics. (3 units.) Introduction to anthropological approaches to language: language and social theory; indexicality, indexical orders, relexivity, and metapragmatics; ethnosyntax and culture-driven grammaticalization; ethnography of communication and the discourse-centered approach to culture; ethnomethodology and conversational analysis, culturalist critiques of speech act theory and pragmatics; ethnosemantics and cognitive anthropology; linguistic relativity
250A-D. Sociolinguistics. (3 units.) Advanced topics in sociolinguistics: topics vary and have included Variation, Language Contact, and Language Revitalization, among others.
255. Sociocultural Linguistics. (3 units.) Graduate-level introduction to sociolinguistics: historical roots of sociolinguistics; language variation and change; language and indexicality; accomodation theory; social network theory; real-time sociolinguistics; sociohistorical linguistics